What is personal information: a guide
19 May 2023 - we have broken the Guide to the UK GDPR down into smaller guides. All the content stays the same.
At a glance
- Understanding whether you are processing personal data is critical to understanding whether the UK GDPR applies to your activities.
- Personal data is information that relates to an identified or identifiable individual.
- What identifies an individual could be as simple as a name or a number or could include other identifiers such as an IP address or a cookie identifier, or other factors.
- If it is possible to identify an individual directly from the information you are processing, then that information may be personal data.
- If you cannot directly identify an individual from that information, then you need to consider whether the individual is still identifiable. You should take into account the information you are processing together with all the means reasonably likely to be used by either you or any other person to identify that individual.
- Even if an individual is identified or identifiable, directly or indirectly, from the data you are processing, it is not personal data unless it ‘relates to’ the individual.
- When considering whether information ‘relates to’ an individual, you need to take into account a range of factors, including the content of the information, the purpose or purposes for which you are processing it and the likely impact or effect of that processing on the individual.
- It is possible that the same information is personal data for one controller’s purposes but is not personal data for the purposes of another controller.
- Information which has had identifiers removed or replaced in order to pseudonymise the data is still personal data for the purposes of UK GDPR.
- Information which is truly anonymous is not covered by the UK GDPR.
- If information that seems to relate to a particular individual is inaccurate (ie it is factually incorrect or is about a different individual), the information is still personal data, as it relates to that individual.
In brief
- What is personal data?
- What are identifiers and related factors?
- Can we identify an individual directly from the information we have?
- Can we identify an individual indirectly from the information we have (together with other available information)?
- What is the meaning of ‘relates to’?
- What happens when different organisations process the same data for different purposes?
- In more detail
What is personal data?
- The UK GDPR applies to the processing of personal data that is:
- wholly or partly by automated means; or
- the processing other than by automated means of personal data which forms part of, or is intended to form part of, a filing system.
- can be identified or who are identifiable, directly from the information in question; or
- who can be indirectly identified from that information in combination with other information.
What are identifiers and related factors?
- An individual is ‘identified’ or ‘identifiable’ if you can distinguish them from other individuals.
- A name is perhaps the most common means of identifying someone. However whether any potential identifier actually identifies an individual depends on the context.
- A combination of identifiers may be needed to identify an individual.
- The UK GDPR provides a non-exhaustive list of identifiers, including:
- name;
- identification number;
- location data; and
- an online identifier.
Can we identify an individual directly from the information we have?
- If, by looking solely at the information you are processing you can distinguish an individual from other individuals, that individual will be identified (or identifiable).
- You don’t have to know someone’s name for them to be directly identifiable, a combination of other identifiers may be sufficient to identify the individual.
- If an individual is directly identifiable from the information, this may constitute personal data.
Can we identify an individual indirectly from the information we have (together with other available information)?
- It is important to be aware that information you hold may indirectly identify an individual and therefore could constitute personal data.
- Even if you may need additional information to be able to identify someone, they may still be identifiable.
- That additional information may be information you already hold, or it may be information that you need to obtain from another source.
- In some circumstances there may be a slight hypothetical possibility that someone might be able to reconstruct the data in such a way that identifies the individual. However, this is not necessarily sufficient to make the individual identifiable in terms of UK GDPR. You must consider all the factors at stake.
- When considering whether individuals can be identified, you may have to assess the means that could be used by an interested and sufficiently determined person.
- You have a continuing obligation to consider whether the likelihood of identification has changed over time (for example as a result of technological developments).
What is the meaning of ‘relates to’?